Space Punks: Branding

Before Space Punks became Space Punks, it was an untitled game with big guns and even bigger swagger. The tagline sparked for me while browsing images of dying stars: Rip Space A New One. This line defined the brand personality, and also (Spoiler!) inspired the devs to change the endgame lore: the heroes conclude their journey by tearing an interdimensional hole in space. My brand work headlined creative development across A/V, key art and digital assets.